rit BeYoND fASHiON
rit BeYoND fASHiON
This showcase highlights the creativity and craftsmanship of selected local designers, along with students from RIT’s College of Art and Design. The event features a unique collection of garments, with contributions from the Metal and Jewelry Design and Industrial Design departments, celebrating both design innovation and community spirit.
Category
MOTION
Year
2023
MY WORK IN ACTION
MY WORK IN ACTION
I really wanted to commit to the Wegmans style, because I felt as though their typical design systems fall short and turn out a bit bland. I wanted my styleguide to breathe nostalgia and homminess.
I really wanted to commit to the Wegmans style, because I felt as though their typical design systems fall short and turn out a bit bland. I wanted my styleguide to breathe nostalgia and homminess.


MAIN DASH
EMPTY CART/SHOPPING STARTED
FILLED SHOPPING CART
OVERLAY AFTER START
CHOOSE A LIST














TAKEAWAYS
MY WORK IN ACTION
On reflection, some elements, like the large banner, feel a bit overwhelming, and the lists dropdown could be more user-friendly for multitaskers. While I’m pleased with the much needed facelift of the Shopic screens, there’s room to simplify further to better serve Wegmans' older demographic.
MY WORK IN ACTION
MY WORK IN ACTION
There's no way this conent will fit on mobile. Here, take this link to process doc instead! HEURISTIC EVAL & PROCESS DOC
I really wanted to commit to the Wegmans style, because I felt as though their typical design systems fall short and turn out a bit bland. I wanted my styleguide to breathe nostalgia and homminess.
I utilized a 48 row by 32 column baseline grid. This grid structure allowed for a high level of flexibility and precision in the layout. With three columns, I could allocate more space for product details, imagery, and key actions without cramming information.

MAIN DASH
EMPTY CART/SHOPPING STARTED
FILLED SHOPPING CART
OVERLAY AFTER START
CHOOSE A LIST
MAIN DASH



CHOOSE A LIST

CHOOSE A LIST

OVERLAY AFTER START

OVERLAY AFTER START




I really wanted to commit to the Wegmans style, because I felt as though their typical design systems fall short and turn out a bit bland. I wanted my styleguide to breathe nostalgia and homminess.
I utilized a 48 row by 32 column baseline grid. This grid structure allowed for a high level of flexibility and precision in the layout. With three columns, I could allocate more space for product details, imagery, and key actions without cramming information.



TAKEAWAYS
MY WORK IN ACTION
On reflection, some elements, like the large banner, feel a bit overwhelming, and the lists dropdown could be more user-friendly for multitaskers. While I’m pleased with the much needed facelift of the Shopic screens, there’s room to simplify further to better serve Wegmans' older demographic.
More Works More Works
More STUFF :) MORE THINGS :)

Rayman Buttons
Interaction Design
2024
2024

Rayman Buttons
Interaction Design
2024
2024

Rayman Buttons
Interaction Design
2024
2024

Rayman Buttons
Interaction Design
2024
2024

Shopic Concepts
Case Studies
2024
2024

Shopic Concepts
Case Studies
2024
2024

Shopic Concepts
Case Studies
2024
2024

Shopic Concepts
Case Studies
2024
2024
YEAHHBUDYYY
YEAHHBUDYYY
YEAHHBUDYYY
YEAHHBUDYYY
PATRICK OKOLO ©2024
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PATRICK OKOLO ©2024
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PATRICK OKOLO ©2024
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PATRICK OKOLO ©2024
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